Konuyu Oyla:
  • Toplam: 0 Oy - Ortalama: 0
  • 1
  • 2
  • 3
  • 4
  • 5
Ravens courted the celebrit
#1
A man visits a demonstration room at Italy Pavilion at the Milan Expo 2015 in Milan Nike Epic React Flyknit Women's Grey White , Italy, May 1, 2015. The Milan Expo will run until October 31 and is expected to attract over 20 million visitors. (XinhuaYe Pingfan) Photo taken on May 1, 2015 shows Romanian performers dressed in traditional customs at the Milan Expo 2015 in Milan, Italy. The Milan Expo will run until October 31 and is expected to attract over 20 million visitors. (XinhuaYe Pingfan) Photo taken on May 1, 2015 shows a physical and digital demonstration of agriculture at Italy Pavilion at the Milan Expo 2015 in Milan, Italy. The Milan Expo will run until October 31 and is expected to attract over 20 million visitors. (XinhuaYe Pingfan) Visitors walk into Israel Pavilion at the Milan Expo 2015 in Milan, Italy, on May 1, 2015. The Milan Expo will run until October 31 and is expected to attract over 20 million visitors. (XinhuaYe Pingfan) People visit a demonstration room at Italy Pavilion at the Milan Expo 2015 in Milan, Italy, May 1, 2015. The Milan Expo will run until October 31 and is expected to attract over 20 million visitors. (XinhuaYe Pingfan) Photo taken on May 1, 2015 shows a corner of Italy Pavilion at the Milan Expo 2015 in Milan, Italy. The Milan Expo will run until October 31 and is expected to attract over 20 million visitors. (XinhuaYe Pingfan) A man visits a demonstration room at Italy Pavilion at the Milan Expo 2015 in Milan, Italy, May 1, 2015. The Milan Expo will run until October 31 and is expected to attract over 20 million visitors. (XinhuaYe Pingfan) A visitor walks in a room with the ground showing transportation nets of Lazio Region at Italy Pavilion at the Milan Expo 2015 in Milan, Italy. The Milan Expo will run until October 31 and is expected to attract over 20 million visitors. (XinhuaYe Pingfan) Korean traditional band performs at the Milan Expo 2015 in Milan, Italy, May 1, 2015. The Milan Expo will run until October 31 and is expected to attract over 20 million visitors. (XinhuaYe Pingfan) Photo taken on May 1, 2015 shows a set of lights at Belgium Pavilion at the Milan Expo 2015 in Milan, Italy. The Milan Expo will run until October 31 and is expected to attract over 20 million visitors. (XinhuaYe Pingfan) Guests attend the opening ceremony of the China pavilion in Milan, Italy, on May 1, 2015. China pavilion, the second largest foreign pavilion next to Germany's at Expo Milano 2015, opened to the public on Friday with a duration of six months in Milan. (XinhuaJi Guoqiang) Guests watch a video during the opening ceremony of the China pavilion in Milan, Italy, on May 1, 2015. China pavilion, the second largest foreign pavilion next to Germany's at Expo Milano 2015, opened to the public on Friday with a duration of six months in Milan. (XinhuaJi Guoqiang) Lavender farm owner Robert Ravens at the Bridestowe Lavender Estate near Launceston in Tasmania poses with a teddy bear stuffed with lavender and wheat called 'Bobbie' on November 19, 2014 (AFP PhotoWilliam West)
When Chinese President Xi Jinping stepped on to the airport tarmac in Australia's smallest state Tasmania he was presented with a purple-coloured fluffy toy called Bobbie.

The welcome gift he received, stuffed with lavender and wheat, was not in the shape of the southern island's iconic Tasmanian devil, but instead a teddy bear that has captured the hearts and wallets of Chinese consumers.

'Bobbie' has been an overwhelming success in China with a remarkable following -- the bear's success has helped creator Robert Ravens, the owner of the lavender farm in north-east Tasmania, secure an inaugural Australia-China business award for entrepreneurship.

Tasmania has long had the nation's weakest economy, but it is hoping to boost its fortunes by using its natural resources to attract an affluent Asian market looking for quality products.

When Ravens bought the Bridestowe Lavender Estate in 2007, his first goal was to return it to the peak farming condition it was in several decades ago.

- New products -

He was also keen to boost the tourism potential of the almost 100-year-old farm, which uses lavender descendent from a crop specially harvested from the French Alps in 1919 and brought to Tasmania in 1921 by an English family.

"We looked to create new products which would attract young visitors, and that came through food," Ravens said.

An early product, lavender ice cream, started to attract Chinese tourists to the 260-acre (105-hectare) farm, an hour's drive from Tasmania's second-largest city Launceston.

But it was through the bear that Ravens, a former chief executive of a leading chemicals firm, struck a winning formula.

"We were experimenting with various shapes and colours. One day, five years ago or more, we showed a bear to a young Chinese girl in a shop," Ravens told AFP as his staff filled the plush toys with dried lavender before hand-stitching them shut.

"She said 'so cute' and she was carrying it like a baby, and you could see the bond form between the buyer and the bear. As soon as we saw that, the light went on and we knew that was the right configuration."

Even the name was designed to attract Chinese consumers, Ravens said. "You can say Bobbie phonetically in Cantonese and Mandarin."

Ravens courted the celebrity market and when a Chinese model posted a picture of herself with the bear online last year, demand for the furry creature -- which doubles as a heat pack -- reached stratospheric levels.

The farm had to limit sales to one per customer, temporarily halt online shopping and even contend with fake toys piggy-backing on Bobbie's fame.

Kathy Lam, a Hong Konger who was visiting the farm,. Wholesale Hockey Jerseys   Wholesale NFL Jerseys Free Shipping   Wholesale Baseball Jerseys   Wholesale Basketball Jerseys Free Shipping   Wholesale Baseball Jerseys From China   Wholesale Soccer Jerseys From China   Wholesale Cheap Hockey Jerseys   Wholesale Throwback Nike NFL Jerseys   Wholesale Cheap College Jerseys China   Wholesale NBA Basketball Jerseys
Ara
Cevapla


Hızlı Menü:


Konuyu Okuyanlar: 1 Ziyaretçi